CREATIVE DIRECTION / PRODUCTION
Kyra's professional training and experience in media production such as editing, photo/videography, the post-production process has given her a high level of expertise in the Adobe Creative Cloud services. Kyra also works as an actor and has built an immense networking system and grasp on a trilingual market through her passion with audience research. Her multifaceted skills have ultimately spear-headed her projects in company rebranding, website building, and producing.
As director of photographer, designed every single shot through storyboarding. Engaged with mise-en-scene and highlighting angle, shot, and camera movement choices. Collaborated with the director to achieve her vision and communicated with the 1st AD, producer, and set designer.
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Rebranded the aesthetic, marketing, outreach, and social media of Mega Force. Created an entirely new website in replacement of their outdated and inaccessible one, and opened up a new online service for the company's need in selling products. Designed a new business package including logos, email sleeves., and introductory pitch videos. Produced company merchandise such as pens, paper, and T-shirts.
Managed and created the social media for theatre company, Red Snow Collective. Content created to target a GenZ audience through reels, and behind the scene footage. Accepted interviews in both English and Cantonese from networks such as Fairchild TV for outreach and engagement. Through this marketing, garnered huge amounts of mainstream audience leading to 70% sold out shows. Finally, shadowed well known Toronto theatre director, William Yong, in theatre direction.
Encapsulated the restaurant's vision and cleaned up the appeal through a carefully curated photoshoot of their best foods and chefs. Collaborated with an illustrator to design new sticker prints for the store front, targeting a local audience. The final photo package was used in menus, stickers, and social media.
Created 'The Crucible' film under Filmages Ltd., for client Faust International Youth Theatre through the post production process in editing, and sound design.
Event photographer for Babel Film Workshop's screening event at the famous K-11 Mall.